Director’s Statement
Director's Statement
With the infusion of new media channels and a significantly more involved patient population, today’s creative directors must wear more hats than their creative forebears to keep their clients and teams happy. We can give you what you “want” but that is not going to translate to results. Instead, we can give you the confidence from the creative team’s ability to communicate why ideas can work, even if they are not what you had in mind or the vision isn’t exactly how you saw it. In today's “online” environment, it’s important to maintain an environment and provide resources for inspiration, not only with what’s happening in our industry but also in the creative world. Thinking bigger and across multiple channels is mandatory in today’s information-heavy environment. Creating the idea is still the goal, but giving the idea long legs so it can extend into other areas is the real task. President & CEO M-System Designs
