Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.
Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.
Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels.
Why is this important? If you aren’t creating video, you’re likely falling behind. But don’t fret. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience.
Better yet, video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone. Regardless, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That’s why we compiled this guide.
Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic.
Develop Brand Awareness (Followers):
Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement):
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic):
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
Marketing using social media is no longer rocket science. Look around and you’ll find a number of small and big businesses successfully using social platforms to power their social media marketing strategy. It’s definitely a “marketing” tool that’s giving them real-world results, which continues to grow with time. Check out these quick facts:
- Facebook, Instagram and Snapchat are most used by teenagers and young adults
- YouTube is the second largest search engine next to Google
- TikTok is now a hot favorite of Gen Z
- LinkedIn and Twitter are the social platforms for most professionals